03 May

Marketing strategies


I received this illustrative lesson on marketing strategies in the form of a chain mail. I do not claim copyright –

A Professor at one of the IIM’s ( INDIA ) was explaining marketing concepts to the Students: –

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" – That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He’s very rich. Marry him." – That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I’m very rich. Marry me." – That’s Telemarketing

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: By the way, I’m rich. Will you marry me?" – That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me?" – That’s Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me!" She gives you a nice hard slap on your face. – That’s Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. – That’s demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I’m rich. Will you marry me?" and she goes with him – That’s competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say: "I’m rich, Marry me!" your wife arrives. – That’s restriction for entering new markets.