25 Mar

What’s the matter, Babu?

[ad] There are many words in and out of the dictionary that are used with a certain passion, while their exact meaning remain confined to the pages of the dictionary. There are various categories of such words. Some sound sophisticated - raunchy, intrepid, serendipity. Some are just fashionable - fag, dude, anti-Semitism, imperialism. Some, with the passage of time, attain layers of grime and ignorance, and through a process of Semantical acrobatics (that's a new word that I am trying to 'coin'; [Read more ...]
09 Mar

The Great Indian Middle Class

[ad] Having read a couple of books by Pavan Kumar Varma, an Indian Foreign Service Officer, I have come round to the view that he is certainly one of the better writers of English we have in these parts. I think it was 1997, the year of our Golden Jubilee, that Varma wrote The Great Indian Middle Class, a thorough indictment of the soul of the second largest Middle Class in the world (someone please explain why China's is not the largest? I think it is). I thought I had the book with me lying somewhere [Read more ...]
03 May

Marketing strategies

I received this illustrative lesson on marketing strategies in the form of a chain mail. I do not claim copyright - A Professor at one of the IIM's ( INDIA ) was explaining marketing concepts to the Students: - 1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing 2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry [Read more ...]